May 2020

The new goals are causing some churn.  We have been doing things in the business that are costing money.  But they should be good investments in the business.

For TBD, we put some money in marketing.  Which means we'll be advertised on a horse trailer turned mobile Beekings store.  Pretty excited about that, as once things open back up, our name will be all over the farmer market scene.

For Magpie, we're going hard into notes.  I've signed up for a program that provides hands-on, 1-1 attention to buying a note.  I'm excited to have training wheels and definitely feel like this will accelerate things.  They say my goals are 'reasonable', which is causing me to re-examine them.  While I want my goals to be achievable, I don't want them to be easy.  I want to reach for the stars and at least hit the moon.  Thankfully, one of the mentors loves goal setting and we'll be figuring out the path forward.

To that end, Q2 is going in the wrong direction.  It'll start growing again, but it's pushed the estimated goal completion from August to October.   

Stay safe and healthy!